I efficiently created content for JIF’s Facebook, Instagram, and Twitter pages by concepting and executing strategic driven data. The content is created to inspire nearly a half million followers with recipes, tips, campaigns, new product launches, and seasonal content. The posts were styled and shot in house. My involvement included styling and directing the photo shoots, and overseeing a junior designer. I also created several short animated clips in After Effects for video posts.

Our team created nearly 100 social posts each month across 5 different Smuckers brands, with varying social channels. Not only did we regularly gain followers, but also launched an Instagram channel for JIF to grow the brand even more.