As lead designer on the Folgers team, I worked on a campaign to launch the Folgers Iced Café line of products in support of building trial and awareness. I created a refreshing look while simply educating the audience on how to use this new product.
This project included a photo shoot, video shoot, website updates, social posts, and rich media banner campaign with a landing page. The assets created were also versatile enough to be used in other platforms for the brand.