I worked on a complete site redesign for Smuckers Foodservice. The goal of this project was to consolidate three B2B sites into one streamlined experience with distinct user paths‑–a resource portal for the sales team, coffee products for office managers, and food products for business operators.
I led the design on this project and came up with a new look and experience that conveyed a sense of trust and partnership of the J.M Smucker Company to loyal customers. My involvement included advising UX, overseeing associate designers, and working closely with the team of developers.
