SOCIAL MEDIA

FOLGERS REIMAGINATION

The foundation of this project was driven by a very loyal social media fan-base. Folgers’ 1.5 million Facebook + Twitter followers were constantly sharing heartfelt stories and love for their favorite coffee brand. The challenge was introducing an iconic brand to a younger audience while maintaining its heritage. This led to a digital re-branding, including a website redesign and creation of an official digital guideline document that brings life and emotion to the brand.

Launch Site >